When there’s a need for photography for architects, engineering firms, interior designers, owners, or contractors, images play a major role in defining how people come to know YOU.
As an architectural photographer in Arizona (with an extensive building & development background in residential and commercial), Mark knows what’s involved in Arizona architectural photography (or any location), and what you need to help increase leasing and/or sales. By paying attention to details, with specialized techniques, he can insure your images will show your talents with a clear vision.
Commissioning Architecture Photography
The following (as written in the AIA document “Commissioning Architectural Photography“) will help in defining an estimate for photography. Before you request an estimate, list the aspects of your project that you think might best represent your designs. The list should identify:
- Assignment description with any specific concepts, architectural elements, or design features you’d like to highlight.
- How the images might be used: documentation, portfolio, editorial features, advertising, design competition submissions, websites and so on.
- Other parties, such as contractors, interior designers, suppliers, or consultants on the project, who may want to use the photos.
- Deliverables needed, such as digital files or prints.
These are the major factors that a photographer needs to know in order to frame an accurate, detailed estimate. Based on all these factors, Mark provides a formal estimate which includes these components:
- Licensing and usage rights
- Creative/production fees
- Image costs
To learn more please email or give Mark a call direct at (480) 363-5161. He will be happy to sit down and go through the process with you, and more importantly, will “listen” to what you want done.
Want to reduce your Costs? Consider Sharing The Assignment.
The scenario: Suppose that an architect wants ten photos of an office building. That same architect knows that the building owner, the interior designer, or one of the contractors may also be interested in using some or all of the images. In informal discussions, 3 parties want to participate in the photography assignment, thus reducing each companies investment.
Contact me about sharing details.
This is good for all of them for several reasons.
- They minimize each of their own cost (vs. if they each hired a photographer)
- They avoid “higher” post-project photo licensing fees if they didn’t share in the assignment.
- They can each define their own photography needs (what areas to highlight)
Often, the architect acts as the primary commissioning client, setting the scope of the photography and taking the lead in selecting a photographer. After reviewing the assignment parameters, the photographer will provide a written estimate to the architect that states the terms of the cost-sharing agreement; names the architect as the primary commissioning client; and lists the 3 parties as participating parties (and provides license use rights to each of them).
Alternatively, the photographer would create separate estimates for each of the parties. This relieves the architect of the responsibility for collecting payment from the other participants (and paying the photographer). The only risk to this approach, is if any ONE of the THREE parties is delinquent with their retainer, it can delay the job. With the architect (or builder) taking lead, they pay the retainer and balance due before images are delivered, and release the images to the other parties after they have paid them.